Customer and consumer insights

Author(s)

Bibliographic Information

Customer and consumer insights

volume editor, David A. Aaker ; contributors, Katherine N. Lemon, Don Lehmann, Richard Staelin

（Legends in marketing, . George S. Day / series editor, Jagdish N. Sheth ; v. 1）

Sage, 2016

  • : hb

Available at  / 5 libraries

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Note

ISBN for the subseries "George S. Day" (set of 7 v.): 9789351502890

Includes bibliographical references

Related Books： 1-1 of 1

Details

  • NCID
    BB21329548
  • LCCN
    2015032249
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Los Angeles
  • Pages/Volumes
    xxxiv, 261 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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