Innovation and growth

Author(s)

• Day, George S.
• Tellis, Gerard J.
• Moorman, Christine
• Sawhney, Mohanbir S.
• Sheth, Jagdish N.

Bibliographic Information

Innovation and growth

volume editor, Gerard J. Tellis ; contributors, Christine Moorman, Mohanbir Sawhney

（Legends in marketing, . George S. Day / series editor, Jagdish N. Sheth ; v. 6）

Sage, 2016

• : hb

Note

ISBN for the subseries "George S. Day" (set of 7 v.): 9789351502890

Includes bibliographical references

• NCID: BB21330401
• LCCN: 2015032249
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxv, 230 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Day, George S.
  • LCSH : Marketing
• Parent Bibliography ID:
  • BB02660500