Multinational management : a casebook on Asia's global market leaders
著者
書誌事項
Multinational management : a casebook on Asia's global market leaders
Springer, c2016
大学図書館所蔵 全5件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references
内容説明・目次
内容説明
This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business.
Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike.
目次
Introduction.- China : Building a Global Imperium on Information and E-Commerce.- Geely : A Smart Automotive Company and Volvo Owner.- Haier : How One of China's First Global Brands Keeps Expanding.- Huawei : A Telecom Giant on the Rise to a World Brand.- Lenovo : Strengthening its Strong Position in the Western Market Through Innovation.- Tencent : Rapidly Expanding Through Micro-Innovation and Strategic Partnerships.- India: Dr. Reddy's : Conquering the World With Affordable Medicine for the Masses.- Infosys : Exporting India's IT Revolution to the World.- Japan: Panasonic : The Constant Change and Remarkable Reinvention of a World Brand.- Rakuten : Entering the Global Market Through an Innovative Business-to-Business-to-Consumer Strategy.- Uniqlo : Capturing the Global Market With Affordable and Timeless Designs.- South Korea: Lotte : Fast Global Market Entries Through Acquisition.- Vietnam: Vinamilk : Partnering up to Expand on the World Market.- Underlying Strategies and Success Factors of Emerging Asian Multinationals: Corporate Entrepreneurship and Triple Helix.- Asian Human Resource Management and Intercultural Competence.- Branding Trends in Asian Markets.- Conclusions Why and how Asian Businesses Will Conquer the World.
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