Beyond Price : differentiate your company in ways that really matter

Author(s)

• Plantes, Mary Kay
• Finfrock, Robert D.

Bibliographic Information

Beyond Price : differentiate your company in ways that really matter

Mary Kay Plantes, Robert D. Finfrock

Greenleaf Book Group Press, c2009

Note

Includes bibliographical references (p. [227]-228) and index

Details

• NCID: BB21389062
• ISBN:
  • 9781929774739
• LCCN: 2008931123
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Austin, Tex.
• Pages/Volumes: xv, 237 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Product management -- United States
  • LCSH : Marketing -- Management
  • LCSH : Industrial management
  • LCSH : Relationship marketing