Business advantage : intermediate
Author(s)
Bibliographic Information
Business advantage : intermediate
Cambridge University Press, 2012
- student's book
Available at / 3 libraries
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Note
Discription based on reprint, 2015
Other authors: Angela Pitt, Michael Handford, Martin Lisboa
Description and Table of Contents
Description
An innovative, new multi-level course for the university and in-company sector. Business Advantage is the course for tomorrow's business leaders. Based on a unique syllabus that combines current business theory, business in practice and business skills - all presented using authentic, expert input - the course contains specific business-related outcomes that make the material highly relevant and engaging. The Business Advantage Intermediate level books include input from the following leading institutions and organisations: the Cambridge Judge Business School, IKEA, Emirates NBD, Isuzu and Unilever - to name but a few. The Student's Book comes with a free DVD of video case studies.
Table of Contents
- Topic 1. Business Environment: 1. Culture and its impact
- 2. Technology and business
- Writing 1
- DVD Sequence 1
- Topic 2. Managing People: 3. Motivation
- 4. Human resources
- Writing 2
- DVD Sequence 2
- Topic 3. Managing Cultures: 5. Organisations and their structure
- 6. Managing organisations
- Writing 3
- DVD Sequence 3
- Topic 4. Managing Operations: 7. Supply chain management (SCM)
- 8. Quality management
- Writing 4
- DVD Sequence 4
- Topic 5. Marketing: 9. Marketing strategy
- 10. Customer relationship management (CRM)
- Writing 5
- DVD Sequence 5
- Topic 6. Accounting and Finance: 11. Accounting
- 12. Finance
- Writing 6
- DVD Sequence 6
- Topic 7. Strategies and Decision-making: 13. Decision making
- 14. The learning organisation
- Writing 7
- DVD Sequence 7.
by "Nielsen BookData"
