A framework for international business
著者
書誌事項
A framework for international business
Pearson, c2013
- : [pbk.]
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注記
"International edition"--Cover
Includes bibliographical references and indexes
内容説明・目次
内容説明
A concise but thorough review of essential concepts and techniques.
The Cavusgil/Knight/Riesenberger author team's new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.
目次
Part I: Foundation Concepts
Chapter 1: Introduction: What Is International Business?
Chapter 2: Theories of International Trade and Investment
Chapter 3: Organizational Participants that Make International Business
Chapter 4: Culture and Ethics in International Business
Part II: The International Business Environment
Chapter 5: Political and Legal Systems in International Business
Chapter 6: The International Monetary Environment and Financial Management in the Global Firm
Chapter 7: Emerging Markets, Developing Economies, and Advanced Economies
Part III: International Business Strategy and Implementation
Chapter 8: Strategy and Organization in the International Firm
Chapter 9: Global Market Opportunity Assessment
Chapter 10: Exporting and Countertrade
Chapter 11: Foreign Direct Investment and Collaborative Ventures
Chapter 12: Licensing, Franchising, and Other Contractual Strategies
Chapter 13: Global Sourcing
Chapter 14: Marketing in the Global Firm
Chapter 15: Human Resource Management in the Global Firm
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