International marketing strategy : analysis, development and implementation

著者

• Doole, Isobel
• Lowe, Robin
• Kenyon, Alexandra

書誌事項

International marketing strategy : analysis, development and implementation

Isobel Doole, Robin Lowe & Alexandra Kenyon

Cengage Learning, c2016

7th ed

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BB21418386
• ISBN:
  • 9781473723702
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Andover
• ページ数/冊数: xxvi, 465 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF1416
  • DC22 : 658.84
• 件名:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies