Beat accelerating customer expectations with trend-driven innovation

Author(s)

• Mason, Henry
• Reyes, Maria Isabel
• Osterwalder, Alexander

Bibliographic Information

Beat accelerating customer expectations with trend-driven innovation

Henry Mason ... [et al.] ; designed by Maria Isabel Reyes ; [foreword by Alexander Osterwalder]

Wiley, c2015

• : paper

Other Title

Trend-driven innovation

Note

Includes bibliographical references (p. 322-323) and index

Details

• NCID: BB21420402
• ISBN:
  • 9781119076315
• LCCN: 2016303678
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xiii, 352 p.
• Size: 21 cm
• Classification:
  • DC23 : 658.8/12
  • LCC : HF5415.5
• Subject Headings:
  • LCSH : Customer relations
  • LCSH : Consumer behavior