Marketing theory : a student text

Author(s)

• Baker, Michael John
• Saren, Michael

Bibliographic Information

Marketing theory : a student text

edited by Michael Baker, Michael Saren

Sage, 2016

3rd ed

• : pbk
• : [hardback]

Note

"First editon published by Cengage in 2000, second editon published by SAGE in 2010, reprinted in 2013"--T.p. verso

Includes bibliographies and index

Details

• NCID: BB21431792
• ISBN:
  • 9781473904019
  • 9781473904002
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xix, 520 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.8001
• Subject Headings:
  • LCSH : Marketing -- Philosophy
  • LCSH : Marketing -- History