Beyond advertising : creating value through all customer touchpoints

著者

• Wind, Yoram J.
• Hays, Catharine Findiesen
• Wharton Future of Advertising Innovation Network

書誌事項

Beyond advertising : creating value through all customer touchpoints

Yoram (Jerry) Wind, Catharine Findiesen Hays, and the Wharton Future of Advertising Innovation Network

John Wiley & Sons, c2016

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB21435410
• ISBN:
  • 9781119074229
• LCCN: 2015036808
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken
• ページ数/冊数: xxiv, 261 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5823
  • DC23 : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Communication in marketing
  • LCSH : Customer relations