Beyond advertising : creating value through all customer touchpoints

Author(s)

• Wind, Yoram J.
• Hays, Catharine Findiesen
• Wharton Future of Advertising Innovation Network

Bibliographic Information

Beyond advertising : creating value through all customer touchpoints

Yoram (Jerry) Wind, Catharine Findiesen Hays, and the Wharton Future of Advertising Innovation Network

John Wiley & Sons, c2016

Note

Includes bibliographical references and index

Details

• NCID: BB21435410
• ISBN:
  • 9781119074229
• LCCN: 2015036808
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken
• Pages/Volumes: xxiv, 261 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC23 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Communication in marketing
  • LCSH : Customer relations