Consumer behaviour in tourism
著者
書誌事項
Consumer behaviour in tourism
Routledge, 2016
3rd ed
- : pbk
- : hbk
大学図書館所蔵 全26件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport.
This third edition has been updated to include:
New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment.
New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil.
New companion website including Power point slides and a case archive.
Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
目次
Part 1: Context 1. Introduction 2. The History of tourist behaviour 3. Main concepts in consumer behaviour, including models of consumer behaviour adapted for tourism Part 2: The Purchase-Decision Process 4. Motivators 5. Determinants 6. Models of the purchase decision-making process Part 3: Typologies of Tourist Behaviour 7. Typologies of tourist behaviour and segmentation of the tourism market Part 4: Tourism Demand and Markets 8. The global pattern of tourism demand Case study Taiwan: the emergence of a new major outbound tourism market 9. National differences: domestic, outbound and inbound 10. The nature of demand in different segments 11. Consumer experience in tourism marketing Part 5: Consumer Behaviour and Marketing 12. Researching tourist behaviour: marketing research 13. The marketing mix and tourist behaviour Part 6 Topical Issues in Consumer Behaviour 14. The 'ethical tourist': myth or reality? 15. Quality and tourist satisfaction 16. The emergence of new markets and changes in tourist demand 17. The rise in the use of the internet and social media in tourism Part 7 Conclusions and Future 18. Conclusions 19. The future of tourist behaviour
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