Historical research in marketing management

Author(s)

• Tadajewski, Mark
• Jones, D. G. Brian (Donald Gordon Brian)

Bibliographic Information

Historical research in marketing management

edited by Mark Tadajewski, D.G. Brian Jones

（Key issues in marketing management）

Routledge, 2016

Note

"Westburn Publishers Ltd"

Includes bibliographical references and index

Details

• NCID: BB21498793
• ISBN:
  • 9780415724630
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: ix, 218 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.8009
• Subject Headings:
  • LCSH : Marketing -- History
  • LCSH : Marketing -- Philosophy -- History
• Parent Bibliography ID:
  • BB09814136