Jugaad innovation : a frugal and flexible approach to innovation for the 21st century
著者
書誌事項
Jugaad innovation : a frugal and flexible approach to innovation for the 21st century
Random House India, 2012
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注記
Description based on: 18th impression, 2016
内容説明・目次
内容説明
In this seminal book, Navi Radjou, Jaideep Prabhu, and Simone Ahuja challenge the very way a traditional organization thinks and acts. Leading companies such as Facebook, Future Group, GE, Google, PepsiCo, Philips, Renault-Nissan, Siemens, Suzlon, Tata Group, and YES BANK, among others, are already practicing jugaad to generate original ideas and pioneer growth. In the midst of rising global competition and swelling R&D budgets, Jugaad Innovation presents ways to innovate, be flexible, and do more with less. Peppered with examples of innovative entrepreneurs in emerging markets such as Africa, India, China, and Brazil, Jugaad Innovation illuminates paths to engender breakthrough growth in a complex and resource-scarce world.
目次
Foreword by Sam Pitroda 1. Jugaad: A Breakthrough Growth Strategy 2. Principle One: Seek Opportunity in Adversity 3. Principle Two: Do More with Less 4. Principle Three: Think and Act Flexibly 5. Principle Four: Keep it Simple 6. Principle Five: Include the Margin 7. Principle Six: Follow Your Heart 8. Integrating Jugaad into Your Organization 9. Building Jugaad Nations Notes Acknowledgments A Note on the Authors A Note on the Type
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