Literary advertising and the shaping of British romanticism
Author(s)
Bibliographic Information
Literary advertising and the shaping of British romanticism
The Johns Hopkins University Press, 2013
- : [electronic]
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Note
Includes bibliographical references (pages 167-192) and index
Contents of Works
- Advertising in the romantic century
- The progress of puffery
- Building brand Byron
- L.E.L., bandwagon marketing, and the rise of visual culture
- Puffery and the "death" of literature in late-romantic Britain
- Conclusion: The art of advertising
