Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing

Author(s)

• Morrison, Terri
• Conaway, Wayne A.
• Booth, Greg

Bibliographic Information

Kiss, bow, or shake hands, sales and marketing : the essential cultural guide--from presentations and promotions to communicating and closing

Terri Morrison and Wayne A. Conaway ; [foreword by Greg Booth]

McGraw-Hill, c2012

Note

Includes index

Details

• NCID: BB21584341
• ISBN:
  • 9780071714044
• LCCN: 2011033642
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvii, 284 p.
• Size: 23 cm
• Classification:
  • LCC : HF5389
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Business etiquette
  • LCSH : Business communication
  • LCSH : Intercultural communication
  • LCSH : Marketing -- Cross-cultural studies