Marketing : an introduction

Author(s)

• Armstrong, Gary
• Kotler, Philip

Bibliographic Information

Marketing : an introduction

Gary Armstrong, Philip Kotler

Pearson, c2017

13th ed

Note

Includes bibliographical references (p. 601-621) and indexes

Details

• NCID: BB21587099
• ISBN:
  • 9780134149530
• LCCN: 2015044448
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxviii, 642 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing