MKTG 10 : principles of marketing

Author(s)

• Lamb, Charles W.
• Hair, Joseph F.
• McDaniel, Carl D.

Bibliographic Information

MKTG 10 : principles of marketing

Lamb, Hair, McDaniel

Cengage Learning, c2017

[10th ed.]

• : Student ed. with online

Other Title

Marketing 10

Note

Cover title

Includes index

Details

• NCID: BB21602782
• ISBN:
  • 9781305631823
• LCCN: 2015960054
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: viii, 392 p., 19 leaves of plates
• Size: 28 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing