The craft beer revolution : how a band of microbrewers is transforming the world's favorite drink

著者

    • Hindy, Steve

書誌事項

The craft beer revolution : how a band of microbrewers is transforming the world's favorite drink

Steve Hindy ; foreword by John Hickenlooper

Palgrave Macmillan, 2015

  • : pbk

大学図書館所蔵 件 / 1

この図書・雑誌をさがす

注記

First published in hardcover in 2014

Includes bibliographical references and index

内容説明・目次

内容説明

Over the past 40 years, the craft beer segment has exploded. In 1980, a handful of "microbrewery" pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2700 craft breweries in the United States, with another 1,500 in the works. Their influence is spreading to Europe's great brewing nations, and to countries all over the globe. In The Craft Beer Revolution, Steve Hindy, co-founder of Brooklyn Brewery, tells the inside story of how a band of home brewers and microbrewers came together in one of America's great entrepreneurial triumphs. Citing hundreds of creative businesses like Samuel Adams, Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon, he shows how their combined efforts have grabbed 10 percent of the US beer market - and how Budweiser, Miller, and Coors, all now owned by international conglomerates, are creating their own craft-style beers, the same way major food companies have acquired or created smaller organic labels to court credibility with a new generation of discerning eaters and drinkers. This is a timely and fascinating look at what America's new generation of entrepreneurs can learn from the intrepid pioneering brewers who are transforming the way Americans enjoy this wonderful, inexpensive, storied beverage: beer.

「Nielsen BookData」 より

詳細情報

ページトップへ