Planning, implementing, and evaluating health promotion programs : a primer

Author(s)

Bibliographic Information

Planning, implementing, and evaluating health promotion programs : a primer

James F. McKenzie, Brad L. Neiger, Rosemary Thackeray

Pearson, c2017

7th ed

  • : pbk

Available at  / 9 libraries

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Note

Includes bibliographical references (p. 433-458) and indexes

Description and Table of Contents

Description

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Seventh Edition features updated information throughout, including the new Responsibilities and Competencies generated from the Health Education Specialist Practice Analysis-2015 (HESPA-2015), and reflects the latest trends in the field. KEY TOPICS: Health Education, Health Promotion, Health Education Specialists, and Program Planning; Starting the Planning Process; Program Planning Models in Health Promotion; Assessing Needs; Measurement, Measures, Measurement Instruments, and Sampling; Mission Statement, Goals, and Objectives; Theories and Models Commonly Used for Health Promotion Interventions; Interventions; Community Organizing and Community Building; Identification and Allocation of Resources; Marketing: Developing Programs That Respond to the Wants and Needs of the Priority Population; Implementation: Strategies and Associated Concerns; Evaluation: An Overview; Evaluation Approaches and Designs; Data Analysis and Reporting MARKET: Intended for those interested in learning the basics of health education and promotion.

Table of Contents

Health Education, Health Promotion, Health Education Specialists, and Program Planning Starting the Planning Process Program Planning Models in Health Promotion Assessing Needs Measurement, Measures, Measurement Instruments, and Sampling Mission Statement, Goals, and Objectives Theories and Models Commonly Used for Health Promotion Interventions Interventions Community Organizing and Community Building Identification and Allocation of Resources Marketing: Developing Programs That Respond to the Wants and Needs of the Priority Population Implementation: Strategies and Associated Concerns Evaluation: An Overview Evaluation Approaches and Designs Data Analysis and Reporting

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