Essentials of strategic management : the quest for competitive advantage
著者
書誌事項
Essentials of strategic management : the quest for competitive advantage
McGraw-Hill Education, c2015
4th ed, international ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.
目次
PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGYSection A: Introduction and OverviewChapter 1: Strategy, Business Models, and Competitive AdvantageChapter 2: Charting a Company's Direction: Vision and Mission, Objectives, and StrategySection B: Core Concepts and Analytical ToolsChapter 3: Evaluating a Company's External EnvironmentChapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness Section C: Crafting a StrategyChapter 5: The Five Generic Competitive StrategiesChapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of OperationsChapter 7: Strategies for Competing in International MarketsChapter 8: Corporate Strategy: Diversification and the Multibusiness CompanyChapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and StrategySection D: Executing the StrategyChapter 10: Superior Strategy Execution - Another Path to Competitive AdvantagePART TWO: CASES IN CRAFTING AND EXECUTING STRATEGYCase 1: Mystic Monk CoffeeCase 2: Under Armour's Strategy in 2013 - Good Enough to Win Market Share from Nike and adidas? Case 3: lululemon athletica, Inc. Case 4: Coach Inc. in 2012: Its Strategy in the “Accessible" Luxury Goods MarketCase 5: Chipolte Mexican Grill in 2013: Can It Hit a Second Home Run? Case 6: Google's Strategy in 2013Case 7: Nucor Corporation in 2012: Using Economic Downturns as an Opportunity to Grow StrongerCase 8: Tata Motors: Can It Become a Global Contender in the Automobile Industry? Case 9: The Walt Disney Company: Its Diversification Strategy in 2012Case 10: Robin HoodCase 11: Herman Miller Inc.: Unrelenting Pursuit of Reinvention and RenewalCase 12: Frog's Leap Winery in 2011 - the Sustainability Agenda
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