For God, country and Coca-Cola : the definitive history of the great American soft drink and the company that makes it
著者
書誌事項
For God, country and Coca-Cola : the definitive history of the great American soft drink and the company that makes it
Basic Books, c2013
3rd ed., rev. and expanded
- タイトル別名
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For God, country & Coca-Cola
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola , Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
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