For God, country and Coca-Cola : the definitive history of the great American soft drink and the company that makes it
Author(s)
Bibliographic Information
For God, country and Coca-Cola : the definitive history of the great American soft drink and the company that makes it
Basic Books, c2013
3rd ed., rev. and expanded
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For God, country & Coca-Cola
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola , Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
by "Nielsen BookData"