Architecting experience : a marketing science and digital analytics handbook

Author(s)

• Wheeler, Scot R.

Bibliographic Information

Architecting experience : a marketing science and digital analytics handbook

Scot R Wheeler

（Advances and opportunities with big data and analytics, v. 1）

World Scientific, c2016

Note

Includes bibliographical references and index

Details

• NCID: BB2170572X
• ISBN:
  • 9789814678414
• LCCN: 2015028389
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore
• Pages/Volumes: xii, 268 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.123
  • DC23 : 658.8/02
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Digital media
• Parent Bibliography ID:
  • BB21705832