Media communication : an introduction to theory and process
著者
書誌事項
Media communication : an introduction to theory and process
（Macmillan education）
Palgrave, 2016
4th ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.
目次
Introduction: Studying Media
1. The Media World: A View of the Terrain
2. Media in Context
3. Language in Pursuit of Meaning
4. Media Purpose, Media Performance
5. The Audience for Media: Substance and Shadow
6. Narrative: the Media as Storytellers
7. The News: Gates, Agendas and Values
8. The Practice of Media: Pressures and Constraints
9. The Global Arena: Issues of Dominance and Control
10. Research as Exploration and Development
11. Ever-Trending: Power Play, Illusion, Surveillance
Concluding Remarks
「Nielsen BookData」 より
