Advertising in the aging society : understanding representations, practitioners, and consumers in Japan

著者

• Prieler, Michael
• Kohlbacher, Florian

書誌事項

Advertising in the aging society : understanding representations, practitioners, and consumers in Japan

Michael Prieler and Florian Kohlbacher

Palgrave Macmillan, 2016

• : hardback

注記

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB21734750
• ISBN:
  • 9780230293397
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke
• ページ数/冊数: xxiii, 155 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5813.J3
  • DC23 : 659.1/042
• 件名:
  • LCSH : Advertising -- Japan
  • LCSH : Population aging -- Japan
  • LCSH : Older consumers -- Japan
  • LCSH : Consumer behavior -- Japan