Advertising in the aging society : understanding representations, practitioners, and consumers in Japan

Author(s)

• Prieler, Michael
• Kohlbacher, Florian

Bibliographic Information

Advertising in the aging society : understanding representations, practitioners, and consumers in Japan

Michael Prieler and Florian Kohlbacher

Palgrave Macmillan, 2016

• : hardback

Note

Includes bibliographical references

Details

• NCID: BB21734750
• ISBN:
  • 9780230293397
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xxiii, 155 p.
• Size: 23 cm
• Classification:
  • LCC : HF5813.J3
  • DC23 : 659.1/042
• Subject Headings:
  • LCSH : Advertising -- Japan
  • LCSH : Population aging -- Japan
  • LCSH : Older consumers -- Japan
  • LCSH : Consumer behavior -- Japan