Mathematical models of distribution channels
著者
書誌事項
Mathematical models of distribution channels
（International series in quantitative marketing, 17）
Kluwer Academic Publishers, c2010
大学図書館所蔵 全1件
注記
Includes bibliographical references (p. [557]-564) and index
"Printed on acid-free paper" -- T.p. verso
内容説明・目次
内容説明
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.
目次
A Commentary on Distribution-Channels Modeling.- The Bilateral-Monopoly Model and Channel Myths.- Multiple (Exclusive) Retailers.- Multiple (Exclusive) States-of-Nature.- Toward a Manufacturer-Optimal Per-Unit Fee: A Channel-Coordinating Quantity-Discount Schedule.- The Manufacturer-Optimal Two-Part Tariff.- The Channel-Coordinating Menu.- Coordination versus Maximization: Theoretical Analyses.- Coordination versus Maximization: Graphical Analyses.- The Competing-Retailers Model with Channel Breadth.- Modeling a Change in Competitive Substitutability.- Towards a Unifying Theory of Distribution Channels.
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