Managing sport mega-events
著者
書誌事項
Managing sport mega-events
Routledge, 2017
- : hbk
- : pbk
大学図書館所蔵 全15件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap.
The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management.
The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.
目次
1. Sport Mega-Events: Managerial Dimensions (Stephen Frawley)
2. What Makes an Event a Mega-Event? Definitions and sizes (Martin Muller)
3. Theorizing the Governance of Sport Mega-Events: A Principal-agent Perspective (Arnout Geeraert)
4. Risk Management for the Olympics and Football World Cup (Will Jennings)
5. The Hosting of Sport Mega-Events: A Cost Efficient Perspective (Harry Arne Solberg, Eva Lechner and Jens Alm)
6. Managing the Finances of Sport Mega-Events (Paul Kitchin and Robert Wilson)
7. Broadcasting Sport Mega-Events (Hunter Fujak, Stephen Frawley and Ashlee Morgan)
8. Sponsorship and Sport Mega-Events (Ashlee Morgan, Stephen Frawley, Hunter Fujak and Sarah Cobourn)
9. New Media Development and Strategies for Sport Mega-Events: The Olympic Games and the Football World Cup (Adam Karg and Daniel Lock)
10. Event Leverage and Sport Mega-Events (Nico Schulenkorf, Katie Schlenker and Alana Thomson)
11. The Social and Environmental Consequences of Hosting Mega-Sport Events (Alana Thomson, Katie Schlenker, Nico Schulenkorf and Elizabeth Brooking)
12. Legacy and Sustainability Aims and Outcomes at the Olympic Games and the Football World Cup (Richard Cashman)
「Nielsen BookData」 より