Competitive social media marketing strategies
著者
書誌事項
Competitive social media marketing strategies
（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）（Premier reference source）
Business Science Reference, c2016
- : hardcover
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence.
Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.
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