Brands and branding

Author(s)

• Brown, Stephen

Bibliographic Information

Brands and branding

Stephen Brown

Sage, 2016

• : pbk

Note

Includes bibliographical references (p. [247]-276) and index

Details

• NCID: BB21969743
• ISBN:
  • 9781473919518
  • 9781473919525
• LCCN: 2016933262
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 282 p.
• Size: 25 cm
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Brand name products
  • LCSH : Marketing management