Agile innovation : the revolutionary approach to accelerate success, inspire engagement and ignite creativity

著者
    • Morris, Langdon
    • Ma, Moses
    • Wu, Po Chi
書誌事項

Agile innovation : the revolutionary approach to accelerate success, inspire engagement and ignite creativity

Langdon Morris, Moses Ma, Po Chi Wu

Wiley, c2014

この図書・雑誌をさがす
注記

Includes index

内容説明・目次

内容説明

Find your company's unique innovation style, and nurture it into a powerful competitive advantage Praised by business leaders worldwide, Agile Innovation is the authoritative guide to survival and success in today's "innovate-or-die" business world. This revolutionary approach combines the best of Agile with the world's leading methods of Innovation to present a crisp, articulate, and proven system for developing the breakthrough capabilities every organization must master to thrive today and tomorrow. You already know that effective innovation doesn't happen by accident it is achieved by careful design. Agile Innovation addresses the three critical drivers of innovation success: accelerating the innovation process; reducing the risks inherent in innovation; and engaging your entire organization and your broader ecosystem in the innovation effort. The key frameworks described here build on the proven success of Agile to provide a comprehensive and customizable Innovation Master Plan approach to sustained innovation improvement in the five critical performance areas: strategy, portfolio, process, culture and infrastructure. Major topics include: the power of Agile in the innovation process, how to overcome innovation risk, the best tools to evoke engagement and collaboration, branding as an integral element of innovation, and the best leadership skills and practices that create the special environment that enables transformative growth. Readers will learn specifically how to create better ideas, develop them more efficiently, and work together more profitably and effectively to achieve breakthroughs. The insights offered in this book are highlighted in 11 detailed case studies illustrating the world's best innovation practices at Wells Fargo, Nike, Volvo, Netflix, Southwest Airlines, NASA,The New York Times, and others, in dozens of specific business examples, in two dozen powerful and unique techniques and methods, and a full set of implementation guidelines to put these insights into practice. Key Insights: * Understand how to implement the many ways that innovation efforts can be accelerated to achieve even greater competitive advantage * Learn to create a culture of innovation, greater engagement, and rich collaboration throughout your organization * Discover how to reduce risk and accelerate learning * Implement your own unique plan to enhance collaborative innovation, from leadership through operations * Integrate key agility principles into your strategic planning decisions for sustained improvement * Explore dramatic new approaches to open innovation that optimize large scale innovation * Apply the latest and best technology tools to enhance innovation, reduce risk, and promote broad participation. This is a must read book, a practical guide for fostering a culture of innovation, nurturing creativity, and efficiently developing the ideas that drive strategic growth. And since innovation is not imitation, you know that copying the ideas and strategies of other successful organizations will not produce the desired outcomes. Hence, all leaders must develop their own way of innovating and nurture the right style of collaborating for their own organization. This book will guide you to find your own unique pathways to success. Blaze your own trail to the high levels of innovativeness and organizational agility by learning from the expert guidance and practical, actionable advice offered throughout this important book.

目次

ABOUT THIS BOOK xvii Mastery of Innovation xviii Why Don t Large Firms Innovate? xix Part I The Innovation Revolution 1 Chapter 1 Starting at Sprint Zero: A Better Way to Innovate 5 Wait, Is There ... Resistance to Change? 8 The Secret Sauce of Innovation 10 Be Your Own Revolution 17 Chapter 2 Becoming Agile Rapidly and Painlessly 21 Individuals and Interactions 23 Working Innovations 25 New Habits 27 Customer Collaboration 27 Adapt or Die 30 The Challenge 31 Chapter 3 Transforming How We Work 34 Innovating Is Learning 36 Transforming Ideation 38 From Insight to Disruption 40 The World Is Changed 41 Transforming Execution: From Assumptions to Evidence 49 Transforming Time: From Meetings to Productivity 50 Transforming Organizations 52 Summary: Eight Organizational Principles 54 Chapter 4 Thriving in Change 59 Defining the Innovation Process 60 Change and Mind-set 62 A Framework for Transformation 66 The Innovation Master Plan 67 Part II Managing Innovation for Tomorrow 71 Chapter 5 Accelerating Success 73 The Need for Speed 73 The Scrum and the Sprint 75 The Agile Software Sprint 78 Innovation and Extreme Sports at Wells Fargo 80 Uncertainty 81 The Agile Innovation IdeaScrum 82 Social Workflow 89 The Research Cycle: Need Finding, Modeling, Ideation, and Prototyping 92 Volvo + Apple + Symbio + Agile = Creating a New In-Car Interface in Record Time 101 The Agile Innovation Process 105 Chapter 6 Reducing Innovation Risk 115 A System for Innovation 116 Strategy for Agile Innovation 118 Four Types of Innovation 125 Innovation Portfolio Design 128 Portfolio Success Factors 139 Measure to Manage 140 Broader Innovation Portfolio Metrics 142 Automating Portfolio Management 144 Summary 148 Chapter 7 Engaging with Collaborative Teams 150 Transcending Limitations 150 What Is Innovation? 152 People Are the Core 153 The Virtuous Cycle: Key Elements of the Innovation Culture 155 Promoting Comprehensive Transformation at Wells Fargo 165 Summary: Innovation Culture Metrics 169 Chapter 8 Building Agile Innovation as a Core Competence 171 Agile Coaching 172 Facilitating and Managing Collaboration 173 Removing Roadblocks 178 Orchestrating Team Rhythm 179 Innovation Is a Team Sport 181 Summary: Courage Is a Core Competence 184 Part III Leading the Revolution: From Plans to Actions 187 Innovate as If Your Life Depends on It 187 Chapter 9 Developing Agile Leadership 189 How Apollo 13 Was Able to Return to Earth 190 Is Failure an Option? 198 Leadership and Uncertainty 198 Don t Settle 199 The Self-Actualized Innovator 200 Maslow s Hierarchy of Needs 201 Self-Actualizing Organizations 203 Metavalues 204 Action Steps: It s All about Leadership 206 What Is Your Passion? 207 Chapter 10 Cultivating Core Creativity 209 Seeing More Deeply 210 Multivisioning 216 Great Stories 219 Practice 220 From Fear to Flow 223 Chapter 11 Achieving an Iconic Brand 226 Branding and Totems 227 Overcoming Brand Blind Spots: A Case Study 228 Brands and Archetypes 231 Storytelling 237 The Business PanoramaTM 239 Creating Your Icon 244 Chapter 12 Optimizing Your Infrastructure 246 Exploration and Production 247 Dealing with Uncertainty 248 The Virtual Infrastructure 249 Collaboration and Ideation 249 Workflow 250 Portfolio Management 250 Engagement 251 Connectability 252 Dashboards 252 Engagement in a Shared Mental Space 252 Facilitating Innovation 257 The Physical Workplace for Innovation 259 Summary 263 Chapter 13 Advancing Open Innovation 265 Engaging Smart People in Your Innovation Effort 265 Agile + Open = Ecosystem Innovation 269 Openness in Business Ecosystems 271 Technology-Enabled Openness 272 IdeaXML 273 The Next Generation Tool Set 279 The Promise of Intelligent Openness 281 Chapter 14 Traveling the Road to Revolution 284 10 (Easy) Steps 284 The Revolutionary Leader: What Kind of Revolutionary Are You? 288 The Power of Commitment 290 Chapter 15 Using Agile Strategy to Shape Your Organization s Future 293 Acceleration 294 Agile Strategy: The Evolution of Innovation 296 Three Eras of Innovation Tools 298 Agile Strategy and the Acceleration of History 302 The Approaching Singularity 306 The Agile Economy 307 Our Conclusion: Agile Capitalism 308 Appendix A Critical Questions 315 Questions About You 315 Innovation as a Process 317 Corporate Culture and Management 318 Competition 320 Intellectual Property (IP) 320 Customers 321 Strategy and Leadership 321 Appendix B Resources for Your Revolution 324 The 12 Agile Principles Adapted for Innovation 324 The Eight Cs of Transformational Change 325 The Elevator Test Statement 326 Ideation Lenses and Perspectives for Multivisioning 327 The Business PanoramaTM 329 Appendix C Definitions 330 NOTES 343 ACKNOWLEDGMENTS 351 ABOUT THE AUTHORS 354 INDEX 357

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