Sensory marketing : theoretical and empirical grounds
Author(s)
Bibliographic Information
Sensory marketing : theoretical and empirical grounds
（Routledge interpretive marketing research series, 21）
Routledge, 2015
- : hbk
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.
Table of Contents
1. History of Consumer Marketing 2. The Marketing Dynamics 3. Sensory Marketing 4. The Brain and the Five Senses 5. The Sense of Sight 6. The Sense of Sound 7. The Sense of Smell 8. The Sense of Touch 9. The Sense of Taste 10. Multi-Sensory Brand Experience 11. Sensory Marketing In The Future
by "Nielsen BookData"