MBA : theory and application of business and management principles
著者
書誌事項
MBA : theory and application of business and management principles
（Management and industrial engineering / series editor, J. Paulo Davim）
Springer, c2016
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内容説明・目次
内容説明
This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area.
目次
Management.- Human resource management.- Financial management.- Marketing management.- Operations management.- Information management.- International management.- Accounting.- International business.- Business law.- Statistics.- Economics.- Culture and organizational behaviour.- Competitive management practice.- Global management.- Organizational development and change.- Strategic management.- Entrepreneurship.- Production engineering.- Production management.- Sustainable management.
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