Market entry in China : case studies on strategy, marketing, and branding

Author(s)

• Prange, Christiane

Bibliographic Information

Market entry in China : case studies on strategy, marketing, and branding

Christiane Prange, editor

（Management for professionals）

Springer, c2016

Details

• NCID: BB22075117
• ISBN:
  • 9783319291383
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Cham]
• Pages/Volumes: vi, 231 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.840951
• Subject Headings:
  • LCSH : Export marketing -- China
• Parent Bibliography ID:
  • BB06983545