Marketing strategy : the difference between marketing and markets

著者

• Fifield, Paul

書誌事項

Marketing strategy : the difference between marketing and markets

Paul Fifield

Routledge, 2016

3rd ed

• : hbk

注記

This edition originally published: Butterworth-Heinemann, 2007

Includes index

詳細情報

• NII書誌ID(NCID): BB2207875X
• ISBN:
  • 9781138169326
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: x, 316 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 658.802
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Planning