Marketing strategy : the difference between marketing and markets

Author(s)

• Fifield, Paul

Bibliographic Information

Marketing strategy : the difference between marketing and markets

Paul Fifield

Routledge, 2016

3rd ed

• : hbk

Note

This edition originally published: Butterworth-Heinemann, 2007

Includes index

Details

• NCID: BB2207875X
• ISBN:
  • 9781138169326
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: x, 316 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Planning