Relationship marketing : creating stakeholder value

Author(s)

• Christopher, Martin
• Payne, Adrian
• Ballantyne, David

Bibliographic Information

Relationship marketing : creating stakeholder value

Martin Christopher, Adrian Payne, David Ballantyne

Routledge, 2015, c2002

• : hbk

Other Title

Relationship marketing : creating stakeholder value : professional

Note

First published: Oxford : Butterworth-Heinemann, 2002

"This edition published 2011 by Routledge. First issued in hardback 2015"--T.p. verso

"Based on the best-selling first edition of Relationship marketing"--Cover

Includes bibliographical references and index

Details

• NCID: BB22079082
• ISBN:
  • 9781138136946
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xvi, 242 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.812
• Subject Headings:
  • LCSH : Relationship marketing