Relationship marketing : creating stakeholder value

著者

• Christopher, Martin
• Payne, Adrian
• Ballantyne, David

書誌事項

Relationship marketing : creating stakeholder value

Martin Christopher, Adrian Payne, David Ballantyne

Routledge, 2015, c2002

• : hbk

タイトル別名

Relationship marketing : creating stakeholder value : professional

注記

First published: Oxford : Butterworth-Heinemann, 2002

"This edition published 2011 by Routledge. First issued in hardback 2015"--T.p. verso

"Based on the best-selling first edition of Relationship marketing"--Cover

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BB22079082
• ISBN:
  • 9781138136946
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xvi, 242 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 658.812
• 件名:
  • LCSH : Relationship marketing