Total relationship marketing

Author(s)

• Gummesson, Evert

Bibliographic Information

Total relationship marketing

Evert Gummesson

Routledge, 2015

3rd ed

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BB22080343
• ISBN:
  • 9781138168930
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiv, 376 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Relationship marketing
  • LCSH : Marketing -- Management