Strategic advertising management

Author(s)

• Percy, Larry
• Elliott, Richard H.

Bibliographic Information

Strategic advertising management

Larry Percy, Richard Rosenbaum-Elliott

Oxford University Press, c2016

5th ed

Note

Previous ed.: 2012

Includes bibliographical references and index

Details

• NCID: BB22080503
• ISBN:
  • 9780198703655
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xxiv, 429 p.
• Size: 25 cm
• Classification:
  • DC23 : 659.1
• Subject Headings:
  • LCSH : Sales promotion
  • LCSH : Advertising -- Management
  • LCSH : Strategic planning