Media effects and society
著者
書誌事項
Media effects and society
（Communication series / Jennings Bryant, Dolf Zillmann, general editors）
Routledge, 2017
2nd ed
- : hardback
- : pbk
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注記
"First edition published by Routledge 2001" -- T.p. verso
Includes bibliographical references (p. [253]-319) and index
内容説明・目次
内容説明
Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies.
The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.
目次
Introduction: Does Media Have Effects? Models of Media Effects Media Effects and Crisis Shaping Public Opinion Learning From the Media Socialization Effects Effects of Violent Media Content Effects of Sexually Explicit Media Content Afterword: Social Impacts of New Mass Media Technology
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