Business essentials

著者

書誌事項

Business essentials

Ronald J. Ebert, Ricky W. Griffin

Pearson, c2017

11th ed

大学図書館所蔵 件 / 全2件

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内容説明・目次

内容説明

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today. The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today. KEY TOPICS: The U.S. Business Environment; Understanding Business Ethics and Social Responsibility; Entrepreneurship, New Ventures, and Business Ownership; Understanding the Global Context of Business; Managing the Business; Organizing the Business; Operations Management and Quality; Employee Behavior and Motivation; Leadership and Decision Making; Human Resource Management and Labor Relations; Marketing Processes and Consumer Behavior; Developing and Pricing Products; Distributing and Promoting Products; Information Technology (IT) for Business; The Role of Accountants and Accounting Information; Understanding Money and the Role of Banking; Managing Business Finances; Risk Management; The Legal Context of Business; Managing Your Personal Finances; Unions and Labor Management MARKET: For business managers and executives, and also entrepreneurs and others interested in business relations.

目次

Part 1: The Contemporary Business World 1. The U.S. Business Environment 2. Understanding Business Ethics and Social Responsibility 3. Entrepreneurship, New Ventures, and Business Ownership 4. Understanding the Global Context of Business Part 2: Managing the Business 5. Managing the Business 6. Organizing the Business 7. Operations Management and Quality Part 3: People in Organizations 8. Employee Behavior and Motivation 9. Leadership and Decision Making 10. Human Resource Management and Labor Relations Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage 11. Marketing Processes and Consumer Behavior 12. Developing and Pricing Products 13. Distributing and Promoting Products Part 5: Managing Information for Better Business Decisions 14. Information Technology (IT) for Business 15. The Role of Accountants and Accounting Information Part 6: The Financial System and Issues in Financial Management 16. Understanding Money and the Role of Banking 17. Managing Business Finances Appendices Appendix I: Risk Management Appendix II: The Legal Context of Business Appendix III: Managing Your Personal Finances Appendix IV: Unions and Labor Management Glossary Index

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