Business essentials
Author(s)
Bibliographic Information
Business essentials
Pearson, c2017
11th ed
Available at 2 libraries
Description and Table of Contents
Description
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today.
The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today.
KEY TOPICS: The U.S. Business Environment; Understanding Business Ethics and Social Responsibility; Entrepreneurship, New Ventures, and Business Ownership; Understanding the Global Context of Business; Managing the Business; Organizing the Business; Operations Management and Quality; Employee Behavior and Motivation; Leadership and Decision Making; Human Resource Management and Labor Relations; Marketing Processes and Consumer Behavior; Developing and Pricing Products; Distributing and Promoting Products; Information Technology (IT) for Business; The Role of Accountants and Accounting Information; Understanding Money and the Role of Banking; Managing Business Finances; Risk Management; The Legal Context of Business; Managing Your Personal Finances; Unions and Labor Management
MARKET: For business managers and executives, and also entrepreneurs and others interested in business relations.
Table of Contents
Part 1: The Contemporary Business World
1. The U.S. Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business
Part 2: Managing the Business
5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality
Part 3: People in Organizations
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations
Part 4: Principles of Marketing: Building Relationships with Customers for Competitive Advantage
11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products
Part 5: Managing Information for Better Business Decisions
14. Information Technology (IT) for Business
15. The Role of Accountants and Accounting Information
Part 6: The Financial System and Issues in Financial Management
16. Understanding Money and the Role of Banking
17. Managing Business Finances
Appendices
Appendix I: Risk Management
Appendix II: The Legal Context of Business
Appendix III: Managing Your Personal Finances
Appendix IV: Unions and Labor Management
Glossary
Index
by "Nielsen BookData"