Customer centricity : focus on the right customers for strategic advantage

Author(s)

    • Fader, Peter S.

Bibliographic Information

Customer centricity : focus on the right customers for strategic advantage

Peter Fader

(Wharton executive essentials)

Wharton Digital Press, c2012

2nd ed

  • : pbk

Other Title

Wharton executive education customer centricity essentials

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Note

First ed. published as: Wharton executive education customer centricity essentials, c2011

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