What happens in marketing, stays digital : rethinking marketing in the era of unlimited data

Author(s)

    • American Marketing Association
    • Henning-Thurar, Thorsten
    • Hofacker, Charles F.

Bibliographic Information

What happens in marketing, stays digital : rethinking marketing in the era of unlimited data

Thorsten Henning-Thurar & Charles F. Hofacker

(AMA educators' proceedings, [2016,] v. 27 . Winter marketing academic conference ; 2016)

American Marketing Association, 2016

[CD-ROM版]

Computer File(Optical Disc)

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Details

  • NCID
    BB22216321
  • ISBN
    • 9781510826663
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Las Vegas
  • Pages/Volumes
    CD-ROM
  • Size
    4 3/4 in
  • Parent Bibliography ID
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