Campaigns that win
著者
書誌事項
Campaigns that win
(Modern business talk, no. 26 (with v. 13))
Alexander Hamilton Institute, c1919
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Campaigns that win : like the military commander the advertiser must have a definite plan detailed to the most minute point and adequate resources to carry it out
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注記
"This Talk, to be read in connection with volume 13, forms part of Reading assignment 26"