The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

Author(s)

• Scott, David Meerman

Bibliographic Information

The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

David Meerman Scott

Wiley, c2016

Rev. and expanded

• : pbk

Other Title

The new rules of sales & service

Note

Revised edition of the author's The new rules of sales and service, 2014

Includes index

Details

• NCID: BB22297800
• ISBN:
  • 9781119272427
• LCCN: 2016012015
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xi, 292 p.
• Size: 23 cm
• Classification:
  • LCC : HF5438.25
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Selling
  • LCSH : Customer services
  • LCSH : Internet marketing
  • LCSH : Big data