Putting the message across
Author(s)
Bibliographic Information
Putting the message across
(Modern business talk, no. 11 (with v. 6))
Alexander Hamilton Institute, c1919
- Other Title
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Putting the message across : the success of advertising copy owes much to a command of language, but more to a knowledge of human nature
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Note
"This Talk, to be read in connection with volume 6, forms part of Reading assignment 11"