The magic of fashion : ritual, commodity, glamour
Author(s)
Bibliographic Information
The magic of fashion : ritual, commodity, glamour
（Anthropology and business : crossing boundaries, innovating praxis / series editor, Timothy de Waal Malefyt, Vol. 3）
Left Coast Press, c2015
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Note
Includes bibliographical references (p. 233-242) and index
Description and Table of Contents
Description
Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.
Table of Contents
Chapter 1: First Look: Fashion's Siamese Twins Chapter 2: Points of View Chapter 3: A Word from Your Editor: Affording the Fashion Magazine Chapter 4: Theoretical Bling: Ensemblages of Enchantment, Masters of Illusion Chapter 5: People Are Talking About... Chapter 6: In every Issue: Women at the Masthead, Balancing Acts, and Custard Journalism Chapter 7: Magical System: Performing Magic Chapter 8: Shamans and Spells: A Pared-down Aesthetic Chapter 9: Beauty Mantras: Horsey Chic and Enchanting Technologies Chapter 10: Mane Charms: Sexy Hair and Scented Apes Chapter 11: Smellbound Alchemy: OMG! Or Eau My God! Chapter 12: Last Word References Index
by "Nielsen BookData"