The written word : a study of the art of writing, with especial reference to its function in advertising

Author(s)

• Batten, Henry Albert
• Goodrich, Marcus
• Toogood, Granville

Bibliographic Information

The written word : a study of the art of writing, with especial reference to its function in advertising

by H.A. Batten, Marcus Goodrich and Granville Toogood

Greenberg, c1932

Details

• NCID: BB22307835
• LCCN: 32032246
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: v, 163 p.
• Size: 24 cm
• Classification:
  • LCC : HF5825
  • DC : 659.1
• Subject Headings:
  • LCSH : English language -- Rhetoric
  • LCSH : Advertising
  • LCSH : Advertising copy