101 roughs : a handbook of advertising layout : containing over thirty definite layout patterns; the name, formula and virtues of each, with over one hundred roughs, indicating in an abstract way, the color and position of the units of the advertisement, and presenting thirty-one modern type combinations arranged through the courtesy and supervision of Bauer, Ludlow, and American type founders
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101 roughs : a handbook of advertising layout : containing over thirty definite layout patterns; the name, formula and virtues of each, with over one hundred roughs, indicating in an abstract way, the color and position of the units of the advertisement, and presenting thirty-one modern type combinations arranged through the courtesy and supervision of Bauer, Ludlow, and American type founders
F.J. Drake, c1939
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