101 roughs : a handbook of advertising layout : containing over thirty definite layout patterns; the name, formula and virtues of each, with over one hundred roughs, indicating in an abstract way, the color and position of the units of the advertisement, and presenting thirty-one modern type combinations arranged through the courtesy and supervision of Bauer, Ludlow, and American type founders

Author(s)

• May, Don

Bibliographic Information

101 roughs : a handbook of advertising layout : containing over thirty definite layout patterns; the name, formula and virtues of each, with over one hundred roughs, indicating in an abstract way, the color and position of the units of the advertisement, and presenting thirty-one modern type combinations arranged through the courtesy and supervision of Bauer, Ludlow, and American type founders

by Don May

F.J. Drake, c1939

• NCID: BB22313215
• LCCN: 39008709
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: 92 p.
• Size: 22 cm
• Classification:
  • LCC : HF5825
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising layout and typography